Here’s how you can write a great headline …

Brad Sugars has some GREAT Ezines, newsletters and books!

I'll be posting a few tips and secrets here :)
And probably links to videos as well...

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In fact, I’ll give you the 6 best cash-cow headline tips and then, 5 headline starters to turn your ads into super profit makers …

So, your putting together an advertisement, first you’ve got to understand that the TARGET audience is the most important aspect, where you place the advert, the OFFER you make is next most important, so make sure your ads always make and offer and ask for the sale, and third is the COPY or the words you use including the headline …

The headline is in my opinion about 80% of the success of the ad, to invest your time writing it, testing it measuring it’s results and then test another … my book Instant Advertising www.instantadvertising.net has more details, in fact 149 strategies to get better advertising response …

1. Your headline has to have the word YOU in it so the reader knows it’s for them … too often people write as one of the 3 little pigs, we, We, WE all the way home. Less I, we, etc and more you and your etc …
2. WII-FM, stands for What’s in it for me … you have to write about the major benefits in your headline and make sure it’s not just a fact it has to complete the sentence, so that you … For example, it has this fact, so that you … benefit …
3. Open a loop in the headline that has to be closed in the advert, such as the headline for this article, see I could have written, “You can write a great headline” and you would have said, yes I can and gone on, but with the here’s how, you have to read the article to close the loop. Kind of like watching a movie half way, you kind of need to see the end …
4. Longer is often better than shorter, don’t try to be short for the sake of it, one of my best headlines ever was short, Business is Booming, but most have been 8 words or longer, like 11 reasons you need to get your feather and down quilt cleaned right now. This headline increased newspaper responses 11 times for that company.
5. Don’t use questions as a headline, use statements … statements lead you somewhere, questions ask you to make a decision and most often never lead me to read the rest of the ad …
6. Target your audience rather than just going for everyone … see if you wrote the word SEX you would get a lot of readers, but most often the wrong type of readers. instead you should target like, “Attention single mothers …” is far more targeted and far better as a headline …
7. I know I said 6 but I have to get this one in … your company name is only important to you, prospects want to know what you can do for them, not your company name …

So, the 5 best headline starters that will get your brain moving in the right direction and your adverts kicking butt out there …

1. Here’s how you …
2. Now you can …
3. Here’s why …
4. 7 Reasons why …
5. Announcing or At Last …

Use these to get yourself started and write at least 3 headlines with each starter and once you have at least 15 headlines, I think you’ll find you have at least 3 or 4 really good ones worth testing …

Check out more advice either here on my hints and tips pages or at www.actioncoach.com or at www.bradsfreeebooks.com or you can get a group of your local business people together at www.instantsuccessbookclub.com and learn to apply these lessons together …

All the Best … Brad

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Look for GREAT Tips 'here' or at www.BestChoc.com

Phil Kalenowsky

You can build a strong team

Brad Sugars, international business and ACTION coach had these 6 points regarding team building.

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Some simple key steps to building a winning team.

I always tell them I have six key steps for building a winning team and I will run you through them now…

1. Strong Leadership – no company ever succeeded with a weak leader at the helm. That’s not strong management. You manage resources, you lead people.

2. A Common Goal – I’ve been lucky enough in my life to meet General Norman Schwarzkopf twice. He taught me one extremely valuable lesson. He said when he was in Vietnam; he was given a three by five card that he kept in his top pocket. On it were the seventeen politically correct reasons he was in Vietnam. But, when he went to the Gulf, he told all of his soldiers – whether they were Australian, British or French – one common goal: ‘to kick Saddam out of Kuwait.” He said by having that one common goal, the team succeeded much faster. In business or any team you are building, strong leadership and a common goal.

3. You’ve got to have set rules of the game – What are your rules of playing? If you want to understand the rules of the game, take a look on Action International’s website, wwww.action-international.com. We have 14 points of culture that are our rules of the game for playing our business. They are important because when most people join a company, all the rules are unwritten. What happens is you only learn the rules after you make a mistake – people don’t enjoy being in that environment. For an example; if I dropped you from a helicopter… and when we landed, you were blindfolded. You didn’t have any idea where you were. If I put you in the middle of a massive ten-acre field, would you start running? No because you are blindfolded, you don’t know where the boundaries are, so you don’t run. Whereas, in my companies, when people join, they know the boundaries. Therefore they start running from day one.

4. You must have an Action Plan – who is doing what by when? If we don’t know what we are doing, who is doing it, and who is responsible: we are dead meat.

5. Support Risk-Taking – Most business owners and most teams don’t support risk taking. I have watched a football team try a new concept in a game. The coach supports them taking a risk because he knows that is the only way the team can grow. The same is true in business. You are not making mistakes in business, and then you are failing. Because if you’re not making mistakes – you are not trying anything new.

6. There must be one hundred percent involvement and one hundred percent inclusion – It is up to each team member to be responsible to involve themselves. But it is up to the team leader to include those not involved up to that point in time. I have a simple analogy for that. For example: A rugby world team is fifteen players who run on the field. What happens if five of those people are really there just to make up the numbers? They are not really contributing anything. What’s the total score of that team for how many are playing? Well, you have to remember you are either growing or dying. You are a postie or a negative. You can’t be a zero. What we’re saying is that there are ten running out there trying their best. There are five not doing the best they can: really doing nothing. They’re just there o make up numbers. Most business owners would describe those employees as they are “doing just enough to get by”. The reality is those five employees are a negative score. You have plus ten, minus five. Your total team score is only five playing. There is no synergy and therefore, that team cannot create massive results.

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Join our team and secure your financial freedom.

Remember what Donald Trump says,
"You can make money, or you can make excuses, you can't make both."

www.BestChoc.com

www.HealthyChocolateIsBest.com

www.HealthyChocolateInReno.com

Phil Kalenowsky

Are You In Business To Make A Profit?

This is a TOTALLY silly question!
But it is an important question!

We know that 0+0 = Zero. No scientific knowledge required here!

Some people treat a business like a hobby, or do nothing expecting results.


Obviously, ACTION is required to get results.

A game plan, focus and action will produce much better results than a laxidaical approach.


If you are in business, and a part of my team, and if you aren't sure where to start, give me a call, I can assist!

Summary:
1. Goals and gameplan to achieve those goals
2. Focus and follow through. (action)
3. Results!

These techniques are sometimes referred to as 'waking-up productivity!'

You can email me at: phil@healthychocolateinreno.com

or check our websites for more tips:
http://www.healthychocolateisbest.com/ or http://www.healthychocolateinreno.com/

Everyone loves Chocolate, especially healthy Chocolate! Do you have a vehicle or plan to get where you want to go?

We do!

Contact our team for more information.

How do High Achievers win?

The Secret!

Yes, the secret to success is the success of others in your team.

Video (5 min)

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In our team, we want YOU to be successful.

Let us help you be successful, working part-time from home, providing people what they want.

People want to be healthy, and wealthy, lets help them!


You can interview for our team by dropping me an email with your contact information:
phil@healthychocolateinreno.com

or check our websites: www.healthychocolateisbest.com or www.healthychocolateinreno.com

Help yourself by helping others, a win-win situation.

Do you want to succeed?

Do you have DRIVE and Persistence? Self-motivation is critical for this type of self employment.

Are you ready to work for your own benefit?
Do you want to own your life?

Are you a people-person?

Looking outside the box for people with a positive attitude.
chemistry, integrity and competence (video)

Do you have a burning desire?

Are you passionate?

Do you set and achieve goals?

In a word... results!

We are interviewing for people that want to obtain financial and time freedom.

If you want to own your life, and believe you qualify, drop me an email: phil@healthychocolateinreno.com

Remember, a billion people ate chocolate yesterday!
A billion people will eat chocolate today and tomorrow.


We market chocolate internationally, no selling is required.

Check our websites: www.healthychocolateisbest.com or www.healthychocolateinreno.com

Five Networking Tips

Networking is a DEEP subject! Or simple if you let it be with practice.

Networking is not complex; however, networking is ALL about people and relationships.

Here is a 3 min video with 5 networking tips.


Effective networking uses verbal and non-verbal communication, asking questions and listening to answers.

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For more tips or vehicles to gain time freedom, check our websites, or drop me an email.

www.healthychocolateisbest.com

www.healthychocolateinreno.com

phil@healthychocolateinreno.com

Our team is helping others get healthy while time freedom and financial freedom.
Drop me an email if you are teachable and interested in joining our team.

Public speaking - learn from a master!

For the record... I never said that 'I' was the master of public speaking...

I said WE should learn from a master!

So... who is the "master of public speaking?"

There are numerous motivational speakers, but I recently read an article on Steve Jobs, saying he was the 'master of public speaking' and found the article informative, interesting and inspiring.

Here is the article, and even a video! (I'm a video kind of guy...)

How to Present Like Steve Jobs

Four Steps: (MUCH more detail and specifics in the article online)

1. Ignite Your Enthusiasm
Goal: Engage your listeners’ passion by tapping into your own.

2. Navigate the Way
Goal: Present your theme as a mantra to help your listeners remember it easily.

3. Sell the Benefit
Goal: Explain the real-world problem, then offer your solution.

4. Paint a Picture
Goal: Use a captivating storyline to structure your presentation.

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Today, we "as a nation" eat WAY too much refined sugars with our injuring our most precious possession, our bodies!

HOW do we have our chocolate and eat it too? The answer is SIMPLE! HEALTHY Chocolate!

AND it is diabetic friendly!, this specific type of chocolate has REVERSED diabetes II!

Everyone Loves Chocolate! Now we can trade the bad chocolate (store-shelf chocolate) with waxes, fillers and refined sugars for Healthy Chocolate.

WHY is this important to me?

It is simple! We (our team) want to help everyone we can, to be healthy and wealthy.

Do you want to join our team? Do you want to help others be healthy and wealthy?
It is easy! email me: phil@healthychocolateinreno.com

or check our websites: www.healthychocolateisbest.com or www.healthychocolateinreno.com

Here's a toast to our health and wealth!